insurance leads

How to get leads for life insurance agents in 2023

There are many methods to get traffic to your broker/insurance agent. Below, I will list some. Instead of doing everything at once, focus on just one or two strategies. Marketing is a crucial difference between a small agency and a large one. You can only market your agency if you have the right marketing tools. People will only know you exist and what products or services they offer.

Policygenius is worth more than a billion dollars, and HealthIQ is more than $ 450 million; both agencies are online. They invest heavily in marketing, a significant advantage over agencies struggling to scale up.

  • For insurance leads, Instagram Marketing

  • Facebook for Insurance Leads

  • Twitter to find Insurance leads

  • Search engine optimization (SEO)

  • A podcast for Insurance Leads

  • Referrals to insurance leads

  • Webinar to discuss insurance leads

Step 1: For insurance leads, Instagram Marketing

Has your company tried Instagram Marketing? Instagram is one of the most popular and recommended platforms for finding customers. Around 71% of these 1,000,000 users are under 35 years old. Instagram is an excellent tool for marketing, regardless of whether you're a small business or a large corporation.


Many people are visual. People connect with things they see more than what they read. Instagram is a great way to get people to want to know more about you and your services, which is something that's not possible on other social media platforms. You should use Instagram marketing, even if you have other online selling methods. This site ranks high on social media and is an effective way to reach prospects and customers. You are missing a great opportunity if you still need to start posting videos and photos.

insurance leads

Step 2: Facebook for Insurance Leads

Facebook has more than 2.7 billion monthly users and is the largest social network worldwide. Facebook can accomplish things many people would not have imagined ten years ago. Almost everyone uses Facebook. Other social networks tend to have a higher concentration of specific demographics. For example, Instagram is primarily for young people; Pinterest has an 80% female audience. Gary Vaynerchuk, a marketing guru, suggests that Facebook accounts are essential to start or growing your business.


Facebook's ad platform is the best way to generate leads for an insurance agency. Facebook's advertising platform lets you target specific audiences using different parameters such as demographics and interests.

You can target people between 30 and 40 years old, earning more than $100K. Once you have started, you can run Facebook ads to test different messages, audiences, and pricing per lead. Facebook will print money if you generate leads that have a positive ROI.

insurance leads

Step 3: Twitter to find Insurance leads

Twitter is a great way to connect and build relationships with people like you. Twitter has allowed me to connect with many successful agents. A book I wrote called "Friendly agent - The secrets to building a multimillion-dollar agency" was published recently. This book wouldn't exist without Twitter. Below are some tips and tricks that you can use to increase your success rate with Twitter.

Twitter is a great place to connect with influential people or potential customers. You can use Twitter to broadcast messages by celebrities and politicians. You can also do the same. Twitter hashtags can be very powerful and used to locate people interested in or connected to a topic. If you search #insurance in Twitter's top bar, you'll find tweets by experts or looking for insurance.


It is essential to respond to the tweets of people with whom you are trying to build relationships and to be consistent.

You can schedule posts ahead of time with apps such as Buffer, so you don't need to tweet every day.

If you are looking to sell insurance to commercial or high-net-worth clients, this is a great platform.

insurance leads

Step 4:Search engine optimization (SEO)

SEO is a digital marketing strategy that makes a business stand out in search engines. The majority of internet users only view the first page of search results. Therefore, having your agency's site appear there increases your chances that clients will find you better than your competitors. It is my favorite strategy; most of our customers acquire via SEO. You will find us on Google's first or second page if you search "best books for selling insurance" or "best chatbot to help an agent sell insurance."

Search engine optimization is a digital marketing technique that makes a business stand out in search engines. The first page of search results is where most internet users go. Therefore, having your agency's website there increases the likelihood that potential clients will find you more than your competitors.

insurance leads

Step 5: A podcast for Insurance Leads

Podcasts are gaining popularity because many people prefer audio content.

Podcasts focused on a particular topic or niche attract a specific audience.

For example, podcasts on selling or buying real estate will draw a large audience. This audience could be an ideal one for creating leads for homeowners insurance.

You can use Podcasts in many ways to generate leads for insurance.

1-Create your podcast: You can interview experts in the area/niche you are interested in and build an audience within a place.


2-Become a podcast guest: This allows you to be an insurance expert and discuss relevant topics with the audience. You can discuss insurance-related aspects of buying a real property if you are a guest on a podcast about real estate.


3-Sponsoring Ads: You can also sponsor podcasts that reach the audience you desire.

insurance leads

Step 6: Referrals to insurance leads

1-Referrals are one of the most effective manners to generate leads. For most agencies, this is still a significant driver of business.

2-To discuss their marketing strategy, I first asked my client if they would like to book a call with me. Nearly 99% of the time, the answer is referrals. Referral marketing is the best strategy for most agents.


3-Referrals can come from customers or people who deal with you in a different industry. Mortgage brokers or real estate agents refer many insurance agents. Home insurance is necessary if your customer plans to purchase a home from a real agent. These customers can be referred to you by mortgage brokers or real estate agents.


4-Referrals and recommendations are critical in deciding what products or services to purchase. It could be through a friend or family member referring their lawyer or insurance agent. It could be online when we review a restaurant or product on Amazon.

Step 7: Webinar to discuss insurance leads

A webinar is a great way to share information that might take longer to explain. You can host webinars to help people get eligible for Medicare enrollment. This audience will be interested to learn more about the open enrollment process and what they should pay attention to when enrolling in Medicare. After sharing relevant information, you can mention your ability to help Medicare open enrollment (if you are licensed to deal with this product). You have built a rapport with your audience, and they will likely choose to go with you over anyone else.

insurance leads