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10 Steps to Make Money on Etsy

Starting your online business can be like embarking on a journey to a new country. There are many concepts, strategies, and terminology that you need to master. It can be helpful to plan and understand how Etsy works before you start selling. These seven steps will help you if you are new to selling on Etsy or dream of opening your own Etsy shop.

  • Get the Essentials

  • Select a name

  • Set specific and achievable goals

  • Consider Keywords

  • Enjoy Captivating Product Images

  • Imagine a brick-and-mortar store.

  • Remember that being done is better than perfect.

Step 1: Get the Essentials

Having the essential building blocks before opening your shop makes it easy, fast, and stress-free. To prepare everything, download the Quick Start List. It includes photos, item prices, and routing numbers.

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Step 2: Select a name

Many new sellers need to choose a name when opening a shop. Finding the right shop name can be tricky, but don't let that stop you from opening your shop. You might consider adding "shop" or "boutique," your location, or your initials to your name. There are other ways to find the perfect name. You can easily change your name anytime after your shop opens. To do this, go to Your Shop > Shop Name. You can change your shop name once you have opened it (here's how).


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Step 3: Set specific and achievable goals

You're just one of many with big plans for your shop. Christina Lembo, a Saint Petersburg-based Etsy seller, opened Franny & Franky Design last year to grow it into a wholesale shop. Christina reflects on her original to-do list and says she lives in a fantasy world where she wants to accomplish everything. "In the real world, I don't have enough time to do any of these things!"


Christina adopted a new strategy to get her shop, which sells art prints and wedding decor, off the ground. It was in order not to burn out. Christina decided to identify small milestones that would help her get there. Instead of creating task lists based on her long-term goal. It was her first milestone to make her first sale in three months. Her task list became easier to manage with a clear focus on this small goal. She set a weekly plan to design, print and photograph at least two new items per week. She says, "It helped me stay on track and taught me to take small steps towards larger goals." She reached her first goal and has now made over 480 sales. You can read more about setting goals and how to achieve them in the article Ready for Etsy Success. Start with an Etsy goal on the Seller Handbook blog.

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Step 4:Consider Keywords


People shop on Etsy when they have specific products in mind. They usually start their search by entering keywords and phrases into the search box. When trying to figure out which keywords your potential customers will use to find your products, it's essential to think like a customer.

You can make the most out of keywords by brainstorming phrases or words that customers might use to find your products. After you have compiled an extensive list of options, select the best ones to circle. In the listings editor, enter these words and phrases at the beginning of the item descriptions, product titles, and product tags. Check your Shop Stats once a week to find out which keywords are performing well and then replace them with something better.

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Step 5: Enjoy Captivating Product Images

Many Etsy sellers don't have professional photographers as a trade. You'll likely need to study in this case. Melissa Hile, the owner of Prairiefunk, had never taken photographs before she opened her online jewelry store. Melissa Hile, who opened her online shop in 2012, says that the first photos she took were insignificant. Melissa, who opened her shop in 2012, says the first photos were negligible. Melissa suggests that new sellers make photography a priority. She says that you can use simple equipment. You can learn some basics by reading 4 Essential Product Photos for your Etsy Listings and 5 Common Photography Errors. Keep trying until you find the right setting, camera angle, time of day, and lighting that suits you best.

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Step 6: Imagine a brick-and-mortar store.

You have probably ever been in a shop so thoughtfully planned and well-curated that you wanted to buy everything. As you build your shop, try to create that feeling with your customers. It would help if you offered various products that seem to belong together. You can provide multiple products at different prices to appeal to many shoppers, encourage repeat purchases, and increase sales. You can list a product in various colors or materials, even if it is a single product. To appeal to gift-givers, you could offer a range of products. Finally, ensure that your banner matches your brand and compliments your product design when adding a flag.

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Step 7: Remember that being done is better than perfect.

The creative Etsy community is always a good place for perfectionists. Alexandra Ferguson, a seller, explained that sometimes the obsession with getting things right could make it challenging to learn from trial and error. If you feel you are holding back from getting something right, remember that selling is an experiment, and you will only succeed if you start somewhere.

Are you an experienced seller or a newbie? Comment below to share your top tips for shop owners.

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